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1966 Classic Rock Hit, Featuring a Secret Cameo From One of the Beatles, Is Still Misunderstood 60 Years Later
It goes without saying that people assumed many of the biggest hits of the '60s were about drugs. Of course, some actually were, like Jefferson Airplane's "White Rabbit." But others, like Donovan's "Mellow Yellow," actually weren't...even though, in that case, the song did turn out to be about something that was considered pretty risqué at the time. And not only did the average listener not know about the true inspiration for "Mellow Yellow," they had no idea one of the Beatles played on the track.
Originally, Donovan didn't intend for "Mellow Yellow" to be a single; he wrote it as a sing-a-long to play at private parties, according to his autobiography, The Hurdy Gurdy Man. Instead, producer Mickie Most chose "Mellow Yellow" as the follow-up single to "Sunshine Superman." Most had good instincts: In 1966, "Mellow Yellow" peaked at #2 on the Billboard Hot 100.
Of course, "Mellow Yellow" had plenty of star power behind it. Not only did John Paul Jones arrange the song in the studio, but Paul McCartney added an uncredited clap and cheer at the end, according to Far Out. Maybe McCartney was returning a favor, as Donovan helped write the lyrics to "Yellow Submarine" (the guy loved the color yellow, apparently).
"Mellow Yellow" got people talking right away, for what turned out to be a ridiculous reason. It was rumored that the song was about smoking banana peels to get high, because the fruit skins supposedly had psychedelic properties. This wasn't (and isn't) true; in fact, Atlas Obscura called this claim the “greatest drug hoax of all time." Not only that, but Donovan hadn't even heard anything about the banana peel myth until three weeks before "Mellow Yellow" was released. All these decades later, there are still people who think "Mellow Yellow" is a drug reference, even if they're not sure exactly where it came from.
DonovanPhoto by CBS Photo Archive on Getty Images
So what was "Mellow Yellow" really about? It all started with a newspaper ad, according to The Rolling Stone Encyclopedia of Rock & Roll.
"I was reading a newspaper and on the back there was an ad for a yellow dildo called the mellow yellow," Donovan said. "Really, you know the 'electric banana' was right in there and gave it away. And that's what the song's about."
And there you have it. Oddly enough, the most potentially controversial part of "Mellow Yellow" had nothing to do with banana peels or vibrators, per NME. While the lyric "I’m just mad about fourteen / Fourteen’s mad about me" sounds innocent enough, when Donovan sang the song live, he changed it to: "I'm just mad about 14-year-old girls / They're just mad about me."
Related: 1967 One-Hit Wonder Was Banned From the Radio Before Becoming a Sunshine Pop Classic
Legendary '70s Band Re-Enters Charts 61 Years After Forming
There's always been something in the air when it comes to Pink Floyd. Right from their inception there was something different about them that captivated audiences, and though the band has gone through many changes over the years from psych rock, to prog rock, to even adding some pop and funk influences into the '80s, they're still the same mesmerizing group.
This is true even today, where we can find the band re-entering the Billboard Top 100 Artists, landing at spot 69. Despite not putting out new original music in over ten years, the group still dominates the music world...but why is that?
Today, we're gonna look at some reasons why Pink Floyd have endured, and why they have such a following with the newest generation of music fans.
Gen Z Has the Most Access to Music of Any GenerationGen Z out of any generation in history has the most access to information and media ever. Because of this, they're able to create much more diverse musical tastes because more is readily available.
Between music streaming services and social media, the avenues to discover new music are much more accessible. A perfect example of this is how "The Great Gig In The Sky" became a bit of a TikTok trend a while back. Just hearing parts of the song over videos is a way for a ton of people to discover and connect with the music.
Timeless Sound and Forever Relevant LyricsFloyd worked because they only sounded like themselves. They managed to craft a unique sonic identity that has set them apart from every other rock band that has come before or since. They're truly a fascinating band as you can hear the moment they figure their sound out. It happens with the song "Echoes," which really feels like the first true Pink Floyd song.
A song like this hasn't really been replicated since. They just sound so unique that there's not really a modern analog to listen to instead. Their lyrics also tend to tap into universal struggles that everyone can understand, whether they are political or personal. An album like "The Wall" deals with personal feelings of alienation and isolation, which the internet age has really exacerbated. It's a struggle that many people have gone through. Take a song like "Hey You" captures this feeling of loneliness and isolation so well.
They're Just a Really Great BandI think that's maybe the simplest point here. They just rock! It's hard to find a band so dialed in creatively in every aspect of their art. Whether that's their lyrics, musicianship, production, album art, or live performances, they're doing it to the absolute highest degree.
In a world that becomes more mass produced and less original, stark creativity can go a long way in connecting people, regardless of age.
Clarks’ 'Very Stylish' Slide Sandals Have 'Great Cushioning' for Summer Adventures, and They’re 50% Off
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Sometimes, when it comes to fashion, all you want to focus on is comfort. Yet, thanks to brands like Clarks, Dr. Scholls, and Adidas, you can prioritize comfort and style throughout the summer season. Luckily, JCPenney has a slew of amazing footwear options on sale that will last you years, including the Clarks Cloudsteppers Drift Twist Wedge Sandals, which are 50% off right now.
The sandals initially cost $60, but have been reduced to just $30 during a limited-time 4th of July sale at JCPenney. The shoes are available in four colors: turquoise, black, white, and pink. The minimalist colorways are perfect for those who want an everyday shoe, while the brighter hues are ideal for those who want to add a pop of color to their outfits. The sizes range from 5 to 12, including half sizes at a standard medium width.
Clarks Cloudsteppers Drift Twist Wedge Sandals, $30 (was $60) at JCPenney Shop at JCPenneyShoppers said that the shoes are true to size, and are even perfect for those with narrow feet. There are several size and color combinations already out of stock though, so you'll have to act quickly. The slip-on design features a 1.75-inch wedge heel with a round toe and small holes in the top strap for breathability. That feature is ideal for summer, since it will keep your feet from overheating on warm days.
Clarks Cloudsteppers Drift Twist Wedge Sandals, $30 (was $60) at JCPenney Shop at JCPenneyThe style is made from synthetic material that's cushioned and lightweight so that you can wear them all day long. Shoppers described the shoes as "so comfortable," "very stylish," "easy to clean," and "awesome" with "great cushioning." To care for the sandals, all you have to do is wipe the dirt or marks off of them with a soft damp cloth.
"Finally a sandal that works for me at a reasonable price," another reviewer said. "They're better than Skechers." Some customers even purchased a few pairs in different colors, so they can use one as a house pair and another as an outdoor pair. Plus, JCPenney members will receive rewards points for purchasing the shoes, so there are plenty of great reasons to add them to your online cart.
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Investing in a comfortable wardrobe this summer doesn't have to be a hard feat. Adding styles like these cozy Clarks sandals will curate the perfect capsule collection. Shop them now at JCPenney for just $30!
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1971 Beloved Film Returns in a New Netflix Series 55 Years Later—But the Backlash Is Swift
More than half a century after audiences first peeked into Willy Wonka’s fantastical chocolate factory, the wacky story is returning in a very different form. Netflix is launching a high-stakes reality competition where fantasy rules meet real-world pressure.
According to Netflix, the series, which premieres Sept. 23 with a two-part finale on Sept. 30, will feature 12 golden ticket winners, each with a partner of their choosing, taking on a series of mischievous temptations and wild challenges designed to push them physically, mentally, and morally. In the end, only one contestant will win the ultimate prize.
In another bit of news—getting largely negative reactions—the series is also resurrecting the voice of the legendary actor who played the mad candy scientist, Gene Wilder. With the consent of his estate, the streaming giant has tapped an AI-generated voice to re-create Wilder's persona to host the series.
“More than five decades after Gene brought Willy Wonka to life, people of all ages and backgrounds around the world continue to find joy, laughter, and inspiration in his performance,” said Karen B. Wilder, Gene Wilder’s wife, on behalf of the Gene Wilder Estate. “Gene had a remarkable ability to bring humor, wonder, and heart into people’s lives, and that connection has endured for generations. We are delighted that Wonka’s The Golden Ticket celebrates the warmth and imagination that he brought to the role, introducing that magic to a new generation while honoring the fans who have cherished it for decades.”
Still, Netflix is facing swift backlash from fans who are taking issue with the decision to use artificial intelligence, calling it “disrespectful” and “a plastic substitute,” per the BBC.
In addition to bringing back a form of Wilder, the show will also feature Rusty Goffe, one of the original Oompa Loompas from the iconic film, adapted from the 1964 novel Charlie and the Chocolate Factory by Roald Dahl.
Netflix is no stranger to adapting the classics of the children’s author. Matilda the Musical, The Wonderful Story of Henry Sugar, and The Twits all preceded Wonka’s The Golden Ticket. The projects are part of a collaborative effort with The Roald Dahl Story Company to keep the author's “treasured universe” alive.
Per the streamer, the animated feature Charlie vs. the Chocolate Factory is also on the way and is targeting a 2027 release date. So far, production has tapped Kit Connor and Taika Waititi to voice the lead characters, giving AI the day off.
2006 Country Hit, Inspired by Controversy, Considered One of the ‘Best Songs of the Decade’
In 2003, the American country band The Chicks (then known as The Dixie Chicks) publicly criticized then President George W. Bush at the opening of a concert in London.
Natalie Maines, the lead singer of The Chicks, introduced the song "Travelin' Soldier" by saying, "Just so you know, we're on the good side with y'all. We do not want this war, this violence, and we're ashamed that the President of the United States is from Texas."
Maines' statements came nine days before the invasion of Iraq, sanctioned by President Bush. Following the September 11th attacks, taking a political stance that was perceived as anti-Bush and anti-war was not the norm for American country music. The Guardiansaid of the moment, "At a time when country stars are rushing to release pro-war anthems, this is practically punk rock."
Backlash against the band was swift in the United States, with fans seeing them as "traitors" for not supporting the President. Multiple radio stations blacklisted their music, and listener polls in Atlanta showed that 76% of fans said they wished they could return their CDs by The Chicks. Protestors in Louisiana used farm equipment to destroy The Chicks' albums, and the tour bus driver for the band even resigned over the controversy.
Taking the Long Way was the first studio album to be released by The Chicks following the 2003 controversy. The first physical single from the album was the anthem "Not Ready to Make Nice."
While the song does have somewhat universal interpretation, all of the members of the band and the song's co-writer Dan Wilson have said it is their response to the controversy following the statement by Maines. Maines herself said:
"From the outside, normal people really weren't aware of how bizarre and absurd it got. Dan was really good at cluing in to that, saying something that didn't back down, but still had a vulnerability to it. This album was therapy. To write these songs allowed me to find peace with everything and move on."
"Not Ready to Make Nice" was released to universal critical and fan acclaim. The song peaked at number 23 on the Billboard Hot 100, thanks in part to digital downloads given the band was still being blacklisted by country radio stations. The song was wildly popular in Canada, and became the highest charting track for The Chicks in the country peaking at number three.
The song went on to win three Grammy awards for Record of the Year, Song of the Year, and Best Country Performance by a Duo or a Group. When compiling a list of the best songs of the 2000s, Rolling Stone listed "Not Ready to Make Nice" at number 77 for the best songs of the decade.
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Gene Wilder's Family Approved His AI Voice for Netflix's Wonka Show, But Fans Are Furious
Gene Wilder is starring in the trailer for Netflix’s soon-to-be new unscripted competition show Wonka’s Golden Ticket. And yes, the iconic actor died in 2016 at the age of 83.
If Wilder is no longer with us, how could he be in the streaming service’s recent promo piece? Thanks to AI audio from ElevenLabs, the actor’s voice is back and introducing a new series based on his legendary 1971 family flick Willy Wonka and the Chocolate Factory. Inspired by both the nostalgic movie and its novel namesake (Roald Dahl’s ‘Charlie and the Chocolate Factory’), the nine-episode reality TV contest features 12 Golden Ticket winners who battle it out to win “Wonka’s life-changing prize.”
The recently released Netflix trailer opens with Wilder’s voice saying, “For the first time in decades I’m opening my beloved chocolate factory.” He then goes on to explain, “A whole new generation of real-life golden ticket holders will compete for a life-changing prize or say a most unfortunate goodbye.”
As the trailer continues, Wilder (or rather the AI Wilder voice) muses, “Marvel at the magic you remember and delight in my newest wonders beyond imagination. The most extraordinary competition on Earth is about to begin.”
View this post on Instagram What do Gene Wilder’s family and fans think of the AI voice?Per Variety, Wilder’s wife, Karen B. Wilder, said in a statement on behalf of the late actor’s estate, “More than five decades after Gene brought Willy Wonka to life, people of all ages and backgrounds around the world continue to find joy, laughter and inspiration in his performance.”
She added, “Gene had a remarkable ability to bring humor, wonder, and heart into people’s lives, and that connection has endured for generations. We are delighted that Wonka’s Golden Ticket celebrates the warmth and imagination that he brought to the role, introducing that magic to a new generation while honoring the fans who have cherished it for decades.”
Even though Wilder’s family is standing behind the AI voice, some of Gene’s fans aren’t as sure. On the Netflix subreddit, one commenter wrote, “AI does not belong in art. It will be an amazing tool in healthcare and other areas in the science realm, but I will never watch, listen, or support in any way anything that I’m aware is using AI” while another pointed out the use of the one true Wonka, “Wilder is realistically the only choice, nobody cares about Depp anymore and Chalamet doesn’t feel right for that.”
The comments didn't end there. Another Wilder fan added, “This is a really horrible idea. I think art made by humans should remain art by humans. Why can’t they use AI to make new and original characters? This sucks. It is a huge violation of what it means to be human. Taking someone’s likeness and making them say things they didn't say during their lifetime. It really blurs the lines.”
Others questioned the quality: “Doesn't sound like him at all. Can hear the robotic tones in it,” and one posted a simple, “Sloppy.”
New Report Claims Taylor Swift and Travis Kelce's Rumored Wedding Venue Is a Decoy
While the world's attention is on Madison Square Garden in anticipation of the rumored July 3 wedding of Taylor Swift and Travis Kelce, TMZ now reports the wedding is still happening—but the location is reportedly "a decoy."
In an exclusive interview Wednesday with celebrity memorabilia collector Anthony Jabin, who met Swift at Super Bowl LIX and is reportedly the guest of someone invited to the wedding, Jabin claims the wedding is on, but the venue isn't what everyone thinks.
@tmz🚨🗣️ Taylor Swift's big day will be divided in 2 ... the marriage ceremony and the mega-reception, and the 2 will not go down at the same venue ... TMZ has learned.
♬ original sound - TMZ - TMZRisking serious nondisclosure agreements—not to mention landing himself on the uninvited list—Jabin told TMZ's Harvey Levin and co-host Charles Latibeaudiere that Swift and Kelce's ceremony and celebration will take place on the same day but not at the same location. While careful not to reveal too much, Jabin suggested the famed couple is using Madison Square Garden as a decoy for where they actually plan to exchange vows.
Fans Aren't Convinced by the Latest Wedding TheoryTMZ followers were skeptical as they rushed to the comments to react to Jabin's interview.
“I’m doubtful she would invite someone she randomly met at a Super Bowl to her wedding,” shared one cynical fan.
Another added, “You'll be surprised when he's wrong. And he probably is not invited. If he was he'll probably get uninvited.”
Others had advice for Jabin, writing, “Just keep your mouth shut dude!!! Ever heard of "no comment"?”
New Taylor Swift Wedding Rumors Continue to Spread @melissaobrien69TAYLOR SWIFT IS LAUNCHING HER OWN LABEL, NOT GETTING MARRIED!! #TAYLORSWIFT @Taylor Swift ms #madisionsquaregarden
♬ som original - sheFan theories have quickly spread across social media, with some speculating that Swift isn't getting married on Friday at all. Instead, they believe she could be using the attention to announce her own record label.
“This is a girl who wrote love songs with a quill,” quipped one TikTok user. “She’s not getting married on a basketball court.”
Since announcing their engagement on Aug. 26, 2025, speculation over when and where Taylor Swift and Travis Kelce will marry has become one of the most closely followed celebrity stories online. Leading into the July 4 weekend, rumors have intensified that the couple plans to wed at New York's Madison Square Garden, in part because the iconic venue could better accommodate the security and privacy demands of a celebrity wedding.
Speculation Surrounding Madison Square Garden ContinuesEven so, many fans believe it's unlikely the high-profile couple will actually marry in the heart of New York City.
As the NYPD maintains a presence around the famous arena and deliveries—including lobster and what observers described as a castle set—have reportedly arrived at Madison Square Garden, Swifties and celebrity reporters have remained focused on the venue, hoping to catch a glimpse of the couple and their famous guests.
Rumored attendees include San Francisco 49ers tight end George Kittle, Kansas City Chiefs head coach Andy Reid, supermodel Gigi Hadid, and Swift's longtime friend Selena Gomez. Fleetwood Mac legend Stevie Nicks has also been rumored as a possible performer.
But knowing Swift and her penchant for Easter eggs, fans expect that whenever the real wedding details are finally revealed, they'll arrive with the same carefully orchestrated flair that has defined her career.
Until then, fans will simply have to wait.
Related: Steve Jobs’ Daughter, 27, Stuns in Just-Released Wedding Photo: ‘Absolutely Radiant’
1964 Garage Rock Anthem, Ranked Among 'Greatest Songs of All Time,' Was Written by an 18-Year-Old
Van Morrison's "Brown-Eyed Girl" might have been the Irish singer-songwriter's breakthrough solo hit, but it wasn't his first hit ever. A few years earlier, as the frontman for influential garage rock band Them, Morrison made music history with "Gloria," a song he wrote when he was just 18 years old.
According to Clinton Heylin's 2003 Morrison biography, Can You Feel the Silence?, the young musician penned "Gloria" during the summer of 1963, when he was performing with the Monarchs in Germany. But it wasn't until he was back in Belfast, playing with Them, that he started performing the song live at the Maritime Hotel. Morrison was known for ad-libbing lyrics to the song, which could sometimes last as long as 20 minutes onstage.
After signing a contract with Decca Records, Them went to London and recorded "Gloria," along with several other songs. (Rumor has it that Jimmy Page, then a session musician, played on the track, but the jury is still out on that one.)
“I was just being me, a street cat from Belfast,” Morrison said later, reflecting on the time when he wrote "Gloria," adding, “Probably like thousands of kids from Belfast who were in bands.”
Indeed, "Gloria" is the kind of hot-blooded anthem one might expect a teenager to write:
Let me tell ya about my baby
You know she comes around
She about five feet four yeah
From her head to the ground
You know she comes around here
At just about midnight
She make me feel so good, lord
Yeah she make me feel alright
First released in the U.K. as the B-side of the single "Baby, Please Don't Go" in 1964, "Gloria" eventually started picking up steam in the U.S., particularly on the West Coast. The song officially entered the Billboard Hot 100 in 1966, where it peaked at #71. But that wasn't the end of the story for "Gloria" — far from it, in fact.
The soulful rocker ended up being one of those songs that other musicians love to cover. The Shadows of Knight went to #10 on the Billboard Hot 100 with their version in 1966. The Doors covered "Gloria," too, though their take on the tune was a bit more risqué. (Van and Jim Morrison even shared the stage to perform the song live at The Whisky A-Go-Go in 1966, per Songfacts.) Patti Smith released her own spin on the song on her legendary album Horses in 1975.
In the years since, "Gloria" has been recognized multiple times as one of the most beloved songs in rock history. It received the Grammy Hall of Fame Award in 1999; in 2021, Rolling Stone ranked "Gloria" at #413 on a list of the "500 Greatest Songs of All Time."
Unfortunately, Morrison didn't make as much money from "Gloria" as he could (or should) have, with some estimating he lost out on $250,000 at the time due to the fact that he didn't know much about the music publishing business. (To be fair, he was just a kid.)
Related: 1965 Rock Hit, Originally a Flop, Remains a Classic Road Trip Anthem 61 Years Later
Psychologists Say if You Love Reality TV, You Likely Have These 9 Traits
Whether it's people competing for a cash prize on a deserted island or a group of wealthy women yelling at each other on a luxurious vacation, reality TV is one of the most popular television genres out there. Nowadays, there aren’t only huge groups of fans who can’t wait to tune in each week, but fans also follow off-screen drama online, engage with fellow viewers on social media and listen to podcasts about all the goings on.
And while the wide variety of reality TV shows out there makes it seem like there would be something for everyone—Don’t like dating shows? Try a competition series!—some people are definitely more into this genre than others.
But why do people watch reality TV?
To find out the psychology of reality TV, Parade consulted two experts in media psychology. Dr. Pamela Rutledge is the director of the Media Psychology Research Center and a professor emerita at Fielding Graduate University. And Dr. Sara Cureton is a media psychology lecturer at the Eugene Lang College of Liberal Arts at The New School. Both share their thoughts on the personality types of reality TV fans, nine traits that lead people to enjoy certain types of reality shows and the impact watching these addictive series can have on one’s mental health. (Spoiler alert: It’s not all bad!)
Related: Psychologist Says That People Who Rewatch the Same TV Show Over and Over Again Have These 7 Traits
What Does Psychology Say About People Who Watch Reality TV?“People often turn to reality TV for entertainment, social connection, escapism, emotional engagement and curiosity about other people's lives,” Dr. Rutledge tells Parade.
And with there being so many types of reality TV shows, people are going to have different reasons for watching. People who watch every episode of Big Brother are probably not watching that game show for the same reasons that someone can’t stop following the Summer House scandal—though certainly people can be fans of both!
According to Dr. Rutledge, competition shows “often appeal to people who enjoy achievement, strategy, mastery and problem-solving.”
Meanwhile, dating shows “often attract viewers interested in relationships, attraction and social dynamics” and “can appeal to people who enjoy discussing interpersonal behavior and predicting outcome[s],” she states.
Makeover shows “appeal to viewers interested in self-improvement, creativity and transformation” and before-and-afters “trigger curiosity and the desire for resolution.”
Finally, Dr. Rutledge says that shows about interpersonal drama, like the Real Housewives franchises, “often attract viewers interested in status dynamics, conflict and social relationships,” and the “appeal is frequently less about the individuals themselves and more about navigating alliances, norms, betrayals and group behavior.”
On top of this, one’s level of fandom—from solely watching the shows, to participating in social media or other involvement outside of the show itself—can be explained using psychological principles, as well.
“Eysenck's personality dimensions have been linked to three levels of celebrity engagement," she explains. "Entertainment-social worship (associated with extraversion), intense-personal worship (associated with neuroticism) and borderline-pathological worship (associated with psychoticism).”
Related: 7 Traits of People Who Need To Have the TV on To Fall Asleep, Psychologist Says
What Personality Type Likes Reality TV?Both Dr. Cureton and Dr. Rutledge make it clear that there isn’t just one personality type that enjoys reality television.
“There are many models of personality to consider, but I find many of them to be limiting or binary in nature,” Dr. Cureton shares. “Human beings contain multitudes and often are not wholly one thing over [their] polar opposite.”
Dr. Rutledge agrees.
“There is no single ‘reality TV personality’ just as there is no single type of reality TV within the larger genre of unscripted programming," she states. "Different motivations and context, not just personality traits, influence both whether people watch reality television and what kinds of shows they prefer.”
That said, if you consider some specific traits, they could explain why certain individuals are drawn to reality TV. As Dr. Rutledge puts it, “Several traits cluster around specific motivations, but most of this is inferential, not based on empirical research about reality TV.”
Related: 11 People Who Could Host ‘Survivor’ After Jeff Probst
9 Traits of People Who Love Reality TV, According to PsychologistsHere are some of the most common personality traits of reality TV fans, per mental health experts.
1. Extraversion“Extraverted people are drawn to social dynamics, relationships and group interactions that are central to many reality shows, but types of motivation (social interaction, arousal, companionship, relaxation, etc.) are more predictive than the overall extraversion trait,” says Dr. Rutledge.
2. IntroversionSo, it follows that introversion could also be a trait that leads to reality TV viewing, if we look at the reason behind a person's motivation to watch these kinds of shows.
“Some past studies have suggested that extroverted people watch less reality TV,” Dr. Cureton tells Parade. “Perhaps because extroverted people's social needs are better met in real life."
With that said, more introverted people could seek reality TV because they don't get social interaction in their own lives, which can lead to loneliness. While not everyone who's introverted and loves reality television suffers from this problem, it's important to note for Dr. Cureton.
"Especially in the digital age of streaming and binge-watching, loneliness has become rampant in our culture," she shares. "An important quality or skill to develop is social curiosity. Social curiosity can help us form genuine connections, grow our capacity for empathy and improve our well-being.”
3. Narcissistic traits“Reality TV viewers tend to have above-average trait motivation for social status and self-importance, with secondary motives including vindication, sociability, moral flexibility, security and romance,” Dr. Rutledge states. “This research was measuring motivational profiles rather than direct, but the motivational signature they found is consistent with the core social motivations of high-narcissism individuals, particularly the desire to feel special, superior and validated by others.”
But just as these two psychologists shared in the beginning, there isn't a one-size-fits-all profile of a reality TV viewer. And even if you watch these shows because you enjoy the social status and personalities of it all doesn't mean that you necessarily have narcissistic traits.
4. Open to experiences“Openness to experience is positively associated with curiosity and enrichment motivations, the desire to learn, grow and gain new perspectives from viewing," Dr. Rutledge says. "Viewers who were drawn to reality TV over fiction cited curiosity as a primary appeal."
5. Need for a dopamine hit"These shows often cast and feature individuals with dark or manipulative traits to cause chaos and drama," Dr. Cureton explains. "This drama delivers a big win for the reward system of our brains, and these shows are providing dopamine-driven escapism."
6. Need for social comparison“Individuals who frequently evaluate themselves relative to others may be attracted to reality TV,” says Dr. Rutledge. They may also find it “especially compelling because it provides a steady stream of people to compare themselves with. This trait overlaps with voyeurism.”
Related: If You Have Imposter Syndrome, You Likely Live With These 9 ‘Unspoken Fears,’ a Psychologist Says
7. Voyeuristic curiosity“This is 'trait voyeurism,' a stable curiosity rather than anything clinically pathological,” explains Dr. Rutledge. “All people are naturally interested in social information, but for those who have a high social focus, reality TV offers access to interpersonal situations that would normally be private.”
According to Dr. Cureton, “Reality TV is a kind of mediated voyeurism, which offers a seemingly intimate look at often the most private details of someone's life experience.”
8. Fantasy-prone“Fantasy-prone individuals transport more deeply into narratives and form more intense parasocial attachments,” Dr. Rutledge states. She then explains that people who have this trait and like reality television can also have “maladaptive daydreaming," which often "involves fantasized scenarios built around TV personalities, imagining social recognition and competency, to make up for a fan’s perceived inadequacies."
Similarly, Dr. Cureton explains, “We create parasocial relationships, or one-sided bonds, with those we see in the media. People may have an illusion of being part of the friend group of their favorite Real Housewives. The viewer might even take on characteristics or mannerisms of characters they feel that attachment to.”
Related: Psychologist Says if You Use Humor in Serious Situations, You Likely Have These 7 Traits
9. AgreeablenessDr. Rutledge explains that one’s level of agreeableness could affect what type of reality TV one enjoys, rather than whether they enjoy the genre overall.
“Some highly-agreeable viewers enjoy relationship-focused content," she shares. "Reality TV conflict and social manipulation reflect Dark Triad dynamics, particularly psychopathy and Machiavellianism, suggesting that lower agreeableness, not higher, predicts attraction to the most popular conflict-driven formats.”
Related: Psychologist Explains People Who Automatically Say ‘Please’ and ‘Thank You’ Share These 7 Traits
Is Reality TV Good for You, Mentally?According to Dr. Rutledge, the mental health effects of reality TV viewing “depend largely on the content, the viewer and how the media is used."
According to her, some negative impacts could include:
- Social comparison
- Distorted norms
- Body image concerns
- Emotional contagion, which she explains as “centered on conflict, humiliation or aggression." This can sometimes leave “viewers feeling more stressed or cynical.”
But, there are potential benefits, too:
- Stress relief and mood management
- Social connection (meaning both communicating with other fans about the shows and "appropriate" parasocial relationships that can “restore feelings of belonging and well-being”)
- Self-reflection and vicarious experiences (such as seeing different lifestyles and cultures)
Ultimately, it's all about healthy quantities of reality television and any effects it may have on you.
“One of the main uses and gratifications of media is to seek diversion and escape,” explains Dr. Cureton. “I think of media consumption just like any other diet, and it needs balance. Most people have a comfort show. There is also value in social comparison, especially downward comparison. People may watch a show such as Love Island and think, ‘I'm so glad I don't have these problems with my partner.’”
Up Next:
Related: Psychologist Says if You Hate Silence in Conversations, You Likely Have These 7 Traits
Sources:- Dr. Pamela Rutledge, director of the Media Psychology Research Center and a professor emerita at Fielding Graduate University
- Dr. Sara Cureton, media psychology lecturer at the Eugene Lang College of Liberal Arts at The New School
Ulta Shoppers Are 'So Impressed' by This Gentle Cleanser That's 'Great for Sensitive Skin'
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I used to think I had one of those easygoing complexions that could handle just about anything. Whatever face wash happened to be in the shower was fine by me. A random cleanser I picked up on sale — sure, no problem. My skin never seemed to complain. Then, seemingly overnight, it decided we'd be doing things differently. These days, it's dry, sensitive and more than happy to let me know when I've used something it doesn't appreciate.
It's been a bit of a learning curve, but it's also made me much more thoughtful about what I put on my face. Instead of chasing the latest buzzy ingredients or products that promise dramatic results, I'm paying closer attention to formulas that are gentle, hydrating and don't leave my skin feeling tight or irritated afterward. I've also realized that a cleanser can make or break the rest of your routine. If it strips your skin before you've even reached your moisturizer, you're already playing catch-up.
Avène Tolerance Foaming Facial Cleanser, $20 at UltaUlta
Shop It!Avène is a brand that has been on my radar because my dermatologist has recommended their products to help with my daughter's eczema. So when I was looking for a gentle facial cleanser, the Avène Tolerance Foaming Facial Cleanser seemed like an obvious place to start. It's a foaming formula that feels super lightweight and fragrance-free, but I also love that it's been both dermatologist- and pediatrician-tested. Because, yes, it's safe for children, teens and adults.
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I'm not the only one who is smitten with the Avène Tolerance Foaming Facial Cleanser—the reviews are overwhelmingly positive, with Ulta shoppers singing its praises the same way I do.
"Great for sensitive skin," says a customer in their review. "I've been using this cleanser for a bit now and I'm honestly so impressed. It removes all my makeup and daily buildup without that tight, stripped feeling after—my skin just feels clean, soft, and super calm."
They went on to call it a game changer for their dry, easily irritated skin, and give it props for being approved by the National Eczema Association.
Right now, this Avène cleanser is part of a buy-one-get-one 50 percent off mix-and-match promotion at Ulta, so it's a really good time to save if you need to stock up on other skincare. Other brands you can mix and match with include La Roche-Posay, Saltair, Anua and Bubble, among others. So don't check out your cart before making sure you get a deal.
Wired Headphones Are Cool Again, and Sony's 'Cushiony' Retro Pair Is Just $12 at Walmart
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While wireless headphones are still popular, more shoppers are rediscovering the appeal of a good wired pair. Choosing wired headphones means one less thing to think about. There's no battery to charge, no Bluetooth connection to troubleshoot, and no audio lag to interrupt music, movies, games, or video calls. Right now, Walmart is selling a classic option, the Sony MDR-ZX110 Wired On-Ear Headphones, for just $12, down from $15.
These retro headphones have a lightweight design with an adjustable headband and foldable earcups that swivel flat for easy storage. Plus, they use a standard 3.5-millimeter audio plug, making them compatible with a wide range of devices, including laptops, tablets, and gaming controllers. They come in black and white styles, making them a practical, versatile pick for travelers, students, or anyone who wants an affordable backup pair. Shoppers found them to be “sturdy,” with one calling them “good value for the price.”
Sony MDR-ZX110 Wired On-Ear Headphones, $12 (was $15) at Walmart Shop at WalmartThe Sony MDR-ZX110 may be inexpensive, but shoppers said they don't feel like a throwaway pair. They come with 30-millimeter drivers that deliver clear audio for music, videos, podcasts, and casual gaming. The headphones also have a 47-inch tangle-free cord that gives you enough reach without knotting up. One Walmart reviewer said "the sound quality is always great, and it always fits perfectly!”
Without a battery or wireless connection to manage, they're always ready to plug into a compatible device. One parent who purchased them for a middle-school student said they were "good quality and sturdy even with him being rough on them."
According to shoppers, these headphones are “cushiony” and “comfortable to wear.” They come with padded on-ear cushions that are soft and cover the entire ear. They also fold flat, so they're easy to toss in a bag for school or travel. They're not noise-cancelling, but shoppers said they still did a good job of filtering out unwanted sounds.
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If you're looking for an inexpensive way to go back to basics, the Sony MDR-ZX110 Wired On-Ear Headphones are tough to beat at $12. Over 100 have sold in the past day, so head to Walmart now and snag them while they’re still in stock and on sale!
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Nancy Guthrie Update: FBI & Sheriff Release Ransom Note Statements in New Twist
The FBI and the Pima County Sheriff's Department just released new statements about ransom notes in Nancy Guthrie's case—setting the record straight in another twist five months after Today co-host Savannah Guthrie's mother was abducted in Tucson, Ariz.
On Wednesday, July 1, FBI Phoenix took to X with a public message about the 84-year-old's investigation.
"The FBI and its task force partners have received several ransom notes over the course of this investigation," the statement began. "Some have been deemed to be extortion attempts without legitimacy. Other ransom demands may potentially be legitimate and are still being investigated as such."
It continued, "This case continues to be investigated as a kidnapping for ransom case. The FBI has and will continue to offer all assistance possible in the investigation—however local authorities remain the lead."
Statement on Guthrie Investigation pic.twitter.com/zTUKcjPfsv
— FBI Phoenix (@FBIPhoenix) July 1, 2026Related: Savannah Guthrie Gets Real About Returning to Work as Mom Nancy Remains Missing
Also on June 1, the Pima County Sheriff's Department released a new statement via X.
"Throughout this investigation, the Pima County Sheriff's Department (PCSD) has received information regarding potential ransom notes related to the kidnapping of Nancy Guthrie," it read. "Every tip and lead is taken seriously and is forwarded directly to our detectives, who continue to work in coordination with the FBI. Any questions regarding alleged ransom notes should be directed to the FBI."
Statement on Guthrie Investigation - pic.twitter.com/wXvWnukWaK
— Pima County Sheriff's Department (@PimaSheriff) July 1, 2026The PCSD concluded, "We appreciate the public's continued cooperation and the information provided throughout this investigation. Anyone with information that may assist investigators is encouraged to contact the FBI at 1-800-CALL-FBI or submit an anonymous tip to 88-CRIME."
The back-to-back FBI and PCSD statements came after a Reuters report on June 30 that the ransom notes sent about Nancy were not legitimate, reportedly according to an FBI official. The report referred to two notes sent to media outlets at the beginning of the investigation in February, in addition to one sent in late June.
Nancy was last seen at her Tucson home on Jan. 31. As of writing, no suspects have been named in her abduction, despite Savannah offering a $1 million reward.
Next: Nancy Guthrie Update: Cajun Navy Says Sheriff Rejected Search Help
Adrien Brody Debuts Stunning New NYC Mural—and It’s Inside a Raising Cane’s
AdrienBrody’s latest inspiration comes crispy and fried.
The two-time Academy Award-winning actor has built a second career as a visual artist. His most recent piece, “Cane’s Anthem,” hangs in the Times Square Raising Cane's store.
Brody created the piece for his friend, ToddGraves, who is the owner and founder of the chicken finger restaurant.
“The piece chronicles his creation of Raising Cane’s—from a far-off dream to becoming one of America’s most celebrated restaurant success stories,” the actor said in a press release.
He continued: “Layered with found wheat-paste fragments, torn advertisements, and weathered street ephemera that I have gathered throughout New York City along with the playbill from my Broadway debut in The Fear of 13 - the work echoes the grit, perseverance, and entrepreneurial spirit that defines Graves’s journey, the spirit of NYC and an urban aesthetic that has always spoken to me growing up here.”
“At its center, the iconic Raising Cane’s Global Flagship in Times Square emerges as a beacon of ambition and community, illuminated amidst the visual energy of the city. Through its richly textured surface, Cane’s Anthem celebrates not only determination and triumph, but also Todd’s enduring generosity, philanthropy, and belief in bringing people together,” the statement concluded.
Raising Cane’s posted Brody’s piece to Instagram on Monday, June 29.
View this post on InstagramWhile the 53-year-old actor is known for his roles in films such as King Kong, The Darjeeling Limited, and Midnight in Paris, his visual art career has garnered more attention in recent months.
Brody works as a painter, collagist, and muralist. His pieces typically include Americana imagery, from the McDonald's logo to the Hollywood sign. A recent painting of Marilyn Monroesold for $425,000 at a gala in Cannes.
He spoke to Interviewabout his art style last year, sharing, "It's been a processing of all of the influences that we have in our culture and of the many influences that I've had growing up as a New Yorker living in Queens and being the son of an artist. And then the influence of my surroundings, my music culture, the streets of New York, my friends and kind of urban environment and it speaks to lots of things. It’s kind of an unpeeling of the layers and almost a nostalgia for another time."
1966 Smash Hit, Finished in a Taxi on the Way to a Disco, Became a Cross-Generational Anthem
In July 1966, Dusty Springfield’s signature song, “You Don’t Have to Say You Love Me,” reached No. 1 on the U.K.’s Official Singles Chart. A breathy, seemingly effortless ballad, it showcases Springfield’s masterful control and powerhouse vocals. Its creation, however, was anything but effortless, from the frantic rush to finish the lyrics to the painstaking recording process.
In 1965, during her solo career and while searching for a signature hit, Springfield first heard the song at the Sanremo Music Festival. Originally an Italian tune by Pino Donaggio and Vito Pallavicini, it resonated strongly with her. Determined to record the track herself, she enlisted her friend Vicki Wickham, a producer on Ready Steady Go, to write English-language lyrics. With Yardbirds manager Simon Napier-Bell, the two began songwriting.
“Vicki and I used to eat together, and she told me that Dusty wanted a lyric for this song,” Napier-Bell said in the book 1000 UK #1 Hits by Jon Kutner and Spencer Leigh, via Songfacts. “We went back to her flat and started working on it. We wanted to go to a trendy disco, so we had about an hour to write it.”
Working on a self-imposed deadline for social reasons, naturally, they wrote the chorus quickly, then finished the verse in a taxi on the way to the discotheque. That mad dash produced the bones of a song that would become one of pop music’s greatest heartbreak anthems, which American Songwriter said "still stands as one of the all-time weepers in music history."
“In those days of swinging London and the early days of the pill, most of us were not too romantic,” Napier-Bell told AS, explaining the meaning of the song’s lyrics. “A typical night out was to get drunk, dance, and find someone to take home and have sex with. ‘You don’t have to say you love me’ was quite a good pick-up line in those days, meaning: ‘We don’t have to pretend about all that love stuff. Let’s just go home and have a good shag.’”
Though writing the song proved surprisingly easy for Wickham and Napier-Bell, recording it did not. It was a massive challenge for Springfield, who, according to Songfacts, went through nearly 50 takes in the studio to get it right.
The perfectionism paid off. Released as a single in 1966—and later serving as the title track of her 1966 record—the song took on a powerful new life through Springfield’s performance.
“The end result was indeed magnificent,” Napier-Bell said. “Dusty had imbued the lyrics with a feeling and pain that was beyond us to have conceived when we wrote them.”
In 1966, the track hit No. 1 in the U.K. and peaked at No. 4 in the U.S. The success cemented Springfield as an international pop star before her critically acclaimed 1969 album, Dusty in Memphis. It also became a popular cover, with charting versions recorded by Elvis Presleyin 1971, Guys 'n' Dolls in 1976, and Denise Welch in 1995.
Further cementing the track’s enduring legacy, films like Nick and Norah's Infinite Playlist and The Boat That Rocked (released as Pirate Radio in North America) featured the song. As for TV, shows including Mad Men, Baby Reindeer, and Mr. Robot also used it. Reality TV even tapped into the tune, with RuPaul's Drag Race and The X Factor showcasing the quintessential orchestral pop ballad.
To this day, “You Don’t Have to Say You Love Me” remains Springfield’s most successful international single. With a catalog spanning blue-eyed soul, pop, jazz, and R&B, Springfield’s mezzo-soprano voice, iconic Swinging Sixties aesthetic, and legendary ballad have secured her legacy as a transatlantic star.
Rock Star, 28, Posted a Raw Video After Bludfest—And Asked for One Thing
Yungblud had one request after sharing an emotional update with fans: "If you are a journalist reading this, please don't twist it. This is how I feel."
With that in mind, the singer's message is best understood in his own words.
Days after taking the stage at Bludfest Czechia, the 28-year-old musician, whose real name is Dominic Harrison, shared a candid Instagram post explaining why he became overwhelmed after the show and why he ultimately decided to talk about it publicly.
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"Warning. Truth incoming," he began. "Please read the full caption."
Yungblud admitted he debated whether to post the video at all because he didn't want fans to think he was sharing it for attention. In the end, he said he felt it was important to be honest about what happened.
"I've been really struggling," he wrote. "This moment is a byproduct of my body releasing the wave of emotion that has hit me in the past year that I've been unable to process."
He explained that while he initially felt "elated" after leaving the stage, the emotions caught up with him soon afterward.
"When I got off this stage I felt elated, but 20 minutes later when I was in the shower on my own I had a breakdown," he shared.
Yungblud went on to reflect on the pace of life as a touring artist, saying that the constant cycle of performances, travel and new projects often leaves little room to process either successes or setbacks.
"Being an artist in this day and age is so strange because everything moves so quickly," he wrote. "You never get to sit in what happens for more than a couple hours."
He also acknowledged that criticism has taken an emotional toll over the years.
"The amount of hate and disbelief around me from strangers on the internet or bitter musicians really weighs on my heart," he said, adding that his goal has always been "to spread love, build something I believe in and unify people in a safe space."
Rather than staying silent to appear unaffected, Yungblud said vulnerability felt more authentic.
"I should really say nothing about this because it would make me seem cooler… but deep down I don't think that's who I am or why we all connect to each other."
He said the emotional release was sparked by seeing thousands of fans gathered for Bludfest Czechia, an international expansion of the festival he launched in the U.K. just two years ago.
"I think that's why I got so emotional when I saw 20,000 of you in a field in Czechia on a festival we started from scratch," he wrote.
For Yungblud, the event represented more than a concert. He described it as a community that fans and his team have built together.
"The most beautiful thing about this festival is that we built it," he wrote. "Here I feel like I'm standing in front of my girlfriend or my mother. I can't hold it in. I can't be 'professional.' I can't hide."
Looking ahead, the singer said he plans to focus on taking care of himself while continuing to move into the next chapter of his career.
"Right now, deep down, I know I need to do a bit of work on myself to process everything I'm feeling and attain the strength I need to keep going at this pace," he wrote.
He ended the message by thanking fans for creating an environment where he feels safe enough to be himself.
"I just want to let you know how lucky I feel to have you all," he wrote. "This day reminded me of why I do this and how special what we have is. I love you with all my heart and I am truly thankful."
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Aldi Just Dropped a Retro-Inspired 268-Piece Lego Set for Classic Video Game Fans
Retro-inspired collectibles are always in high demand, especially when they combine a little nostalgia with an affordable price tag. From vintage-style home decor to throwback toys, shoppers are always on the lookout for finds that remind them of simpler times.
That's exactly why this new Aldi Find is worth a closer look. The retailer is known for surprising shoppers with everything from kitchen gadgets to seasonal home decor and brand-name toys. This time, it's offering a Lego set that celebrates the golden age of video games.
Lego Retro Gaming Console, $19.99 at AldiAldi
The 268-piece set at Aldi captures the look and feel of classic gaming across multiple eras. Builders can use the same bricks to create one of three nostalgic models: a retro handheld game system, a vintage desktop computer with a CRT-style monitor or a classic arcade game. While only one model can be built at a time, the set is designed to be rebuilt, giving fans three display-worthy options in a single box.
Each version is packed with fun details that make it feel like a tribute to the games many people grew up playing. The handheld build features a D-pad, colorful buttons and interchangeable game cartridges. The desktop computer includes a retro keyboard and a chunky monitor that evoke the early days of home computing. Meanwhile, the arcade game comes complete with twin joysticks and brightly colored controls inspired by classic arcade machines.
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The fun designs included in this Lego set at Aldi feel familiar, but they aren't necessarily tied to one particular brand or console. The set draws inspiration from the broader world of retro gaming, making it a fun conversation piece whether it's displayed on a desk, bookshelf or in a game room.
At just under $20, it's also an affordable way to add another Lego set to a collection or pick up a gift for the video game fan in your life. The three-in-one format adds extra value since builders can take the model apart and create a different version whenever they're ready for a new display.
Like many Aldi Finds, this Lego set is only available while supplies last, so shoppers interested in adding a little old-school gaming nostalgia to their collection may want to check their local store sooner rather than later.
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Adidas' 'Soothing' Slide Sandals Are Now $22, and They ‘Massage Your Feet as You Walk’
Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.
Everyone needs a pair of shoes that they can throw on at a moment's notice, whether you're taking the dog for a walk or running to grab the mail. Thanks to Adidas' extra 30% off sale, there are a slew of amazing footwear options that you can sport this summer, spanning from slides to sneakers. We currently have our eye on the Adissage Slides, which are just over 37% off right now.
The slides originally cost $35, but have been reduced to just $22 in the gold metallic colorway during a limited-time deal. In order to achieve the lowest sales price, make sure to use the promotional code SAVE to receive the additional 30% off at checkout. The shoes are available in dark blue and black as well, but will cost nearly $25. Over 50 customers have already purchased the slides in the last 24 hours, so you'll want to act quickly to snag a pair.
Adissage Slides, $22 (was $35) at Adidas Shop at AdidasThe slides are available in sizes ranging from 5 to 18 for women and 4 to 17 for men, and are marked to be true to size. It's recommended to order your usual size, but if you're unsure, utilize the available size guide in the product description. The design features a hook and loop strap that you can adjust for your comfort and a cloudfoam footbed that's soft and quick-drying.
Adissage Slides, $22 (was $35) at Adidas Shop at AdidasThe insole is made with EVA foam massage nubs that aid in rejuvenating tired feet, so that you can wear them for long periods of time. The beauty of these slip-on shoes is that they can easily be worn with any casual outfit, as you can pair them with athleisure wear, jeans, and more. The shoes have a "lightweight" design, making them an ideal option to leave in your car after a workout or for travel.
Shoppers described the slides as "perfect" for flat feet, "well worth the money," and added that they're "great for recovery." Other reviewers said that they're a good purchase for daily use, as they fit "very comfortably" and "feel amazing" after a long work shift. Some customers even own multiple pairs that they can rotate through.
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These cool Adidas slides are the style that you won't believe you lived without. One shopper described them as "soothing," while another shared that they "massage your feet as you walk." Shop this unbeatable 37% off shoe deal now before the sale ends!
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1968 Western With an 11-Minute Intro Was Just Named the Greatest Movie Opening of All Time
In an era when action movie openings are often defined by explosions, elaborate visual effects, and rapid-fire editing, a nearly 60-year-old masterpiece is being hailed as the greatest movie opening of all time. The film’s tense 11-minute introduction relies almost entirely on suspense and patient storytelling, creating a slow burn that still captivates audiences nearly six decades after its 1968 release.
A new ranking has named director Sergio Leone’sOnce Upon a Time in the West the greatest movie opening of all time. Despite countless iconic introductions—from Jaws to The Dark Knight—this classic Western, starring Henry Fonda in a shocking villainous role alongside Charles Bronson, continues to be celebrated for its unforgettable first 11 minutes.
Why the Opening of Once Upon a Time in the West Still Stands Alone"It would sound boring to try to describe it, because it plays out over a fairly long time for an opening scene (the credits roll throughout… slowly), and it’s basically just a bunch of people waiting at a train station. It’s tense and oddly funny, with a great payoff once Charles Bronson finally arrives, bringing with him music, in effect (not as much as you'll hear later). There’s so much packed in here, even with it all unfolding in an intentionally slow manner."
Remarkably, the film’s opening contains very little dialogue. There are no massive explosions, car chases, or CGI spectacle—just lingering close-ups of weathered faces, a creaking windmill, buzzing flies, squeaky water tanks, and the distant sound of an approaching train. Every detail builds anticipation before Bronson’s mysterious Harmonica finally arrives, accompanied by Ennio Morricone’s unforgettable score.
Sergio Leone's Masterpiece Continues to Influence HollywoodOnce Upon a Time in the West is widely regarded as one of Sergio Leone’s greatest achievements and one of the defining Westerns ever made. Its deliberate pacing, visual storytelling, and masterful use of silence have influenced generations of filmmakers, including Quentin Tarantino, Martin Scorsese, and Christopher Nolan, all of whom have praised Leone's cinematic style and ability to create tension without relying on dialogue.
Why the Film's 11-Minute Introduction Still Works TodayNearly 60 years after its release, Once Upon a Time in the West proves that less can truly be more. Leone patiently builds every second toward the opening shootout, demonstrating that atmosphere, sound, and anticipation can be more gripping than any blockbuster spectacle. It's a lesson filmmakers continue to study and a reminder that some of cinema's greatest moments don't come from constant action—they come from knowing exactly when to let the audience wait.
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Popular Discount Retailer Is Opening 12 New Stores This Month—Is One Near You?
If you love hunting for designer deals without paying designer prices, Burlington may soon be opening a store closer to home.
The off-price retailer is continuing its rapid nationwide expansion, with 12 new stores set to open across six states throughout July. Burlington recently announced a goal of opening more than 100 new locations by the end of 2026 as it pushes past 1,000 stores nationwide.
Where is Burlington opening new stores?Per the company’s website, new Burlington stores are scheduled to open in:
- Hillsboro, Oregon
- Houston, Texas
- Montclair, California
- Quakertown, Pennsylvania
- Paris, Tennessee
- Austin, Texas
- Forney, Texas
- Lubbock, Texas
- Keizer, Oregon
- Moscow, Idaho
- Salem, Oregon
- Denton, Texas
The openings will roll out throughout the month, beginning July 3 and continuing through July 31.
Burlington's expansion is just getting startedThe retailer plans to open more than 100 locations by the end of 2026 while continuing to modernize with an updated store design.
"Delivering incredible value on brand-name and on-trend merchandise is at the heart of what we do," Burlington CEO Michael O'Sullivan said in a statement to USA Today. The company is also investing behind the scenes. Earlier this year, Burlington broke ground on a two-million-square-foot distribution center near Phoenix that's expected to open in 2028.
The store first opened as Burlington Coat Factory in Burlington, New Jersey, in 1972. The retailer originally offered first-quality, brand-name coats at prices well below traditional department stores. As its merchandise expanded far beyond outerwear, the company eventually dropped "Coat Factory" from its name, rebranding as simply Burlington in 2009 to reflect that it had become "more than just coats."
Burlington isn't the only retailer expandingBurlington joins a growing list of retailers opening new locations across the country.Costco recently announced several new warehouse openings across the country as part of its long-term expansion strategy, with company leaders saying they expect to add roughly 30 new locations each year moving forward. Aldiis also in the middle of a major growth push, planning to open more than 180 stores in 2026 while investing billions into new distribution centers and an expanded digital shopping experience.
Meanwhile, Trader Joe's continues to grow its loyal fanbase by adding new stores in multiple states throughout the year, with plans to open a whopping 21 stores across 13 states by the end of the year. And for road trippers, Buc-ee's has its own ambitious plans, announcing 15 new travel centers through 2031 as the beloved chain expands farther west.
Related: Costco Just Opened First of Its Kind Gas Station and Fans Have Mixed Feelings
Country Star, 64, Cancels Upcoming Missouri Concert Due to 'Medical Emergency'
Clint Black is recovering after a medical emergency.
The country singer, 64, took to Instagram on Wednesday to share that he's canceling his Black on the Blacktop Tour stop in Choctaw, Missouri, after being hospitalized over the weekend with an infection in his tonsils.
"Clint Black's performance at the Pearl River Resort Casino, scheduled for Friday, July 3, 2026, has been canceled due to a medical emergency," the statement began. "Clint was admitted to the hospital on Sunday with infected tonsils requiring emergency intravenous antibiotic treatment."
While the "Killin' Time" singer's team assured that Black is on the mend, the statement did note that country crooner is still receiving treatment, and "is expected to be discharged from the hospital later this week."
"Clint and his management team sincerely apologize for the inconvenience this cancellation may cause. All tickets will be fully refunded from the original point of purchase," it concluded.
The post was met with plenty of well wishes and words of encouragement for Black amid his reovery, with fellow singer Ernest writing, "Hang in, CB!" Comedian Theo Von also commented, writing, "Heal up, champ!," as well as Black's daughter, Lily, who kept her comment short and sweet, leaving behind three white heart emojis.
Black's next tour stop is scheduled for July 9 in Minden, Nevada, and as of now, he's set to perform. The country singer's tour is slated to run through the summer and into the fall, with the final show taking place in Charles, Louisiana on November 14.
The multi-city tour comes amid a busy year for the "Like the Rain" performer, who released his memoir, Killin' Time: My Life and Musc, in May.
In the book, Black details the ups and downs he's experienced both in the public eye and away from it, including a myriad of health challenges he faced as kid.
"I was just a scrappy little kid, trying not to drown, finding my way into the nightclubs and then the record business," Black said in an interview with People after the memoir's release. "[I was] pushing through hurdle after hurdle, injury after injury, surgery after surgery, and all those things that happen in every life and continuing to strive for excellence."
He added, "It's a regular life, sometimes lived in the spotlight."
